How Focused Marketing Can Expand Wallet Share by Managing Workplace Retirement Accounts

March 23, 2025

How Focused Marketing Can Expand Wallet Share by Managing Workplace Retirement Accounts

Financial advisors know that growing their practice can be accelerated by delivering exceptional value to clients. One untapped avenue for growth lies in managing workplace retirement accounts, such as a client’s 401(k), 403(b), or 457 account. Absolute Capital’s specialty turnkey asset management platform (TAMP) provides a comprehensive solution, enabling advisors to expand wallet share while strengthening client relationships.

• No client passwords used
• Fees deducted directly from the 401(k), 403(b), 457 account
• Flexible compensation up to 1.6%

Case Study: Helping Busy Pilots Unlock 401(k) Growth

Managing workplace retirement accounts is more than just a service; it’s an opportunity to transform practices and build client trust. Consider the case of a pilot-turned-advisor who faced the challenge of managing substantial yet untapped 401(k) accounts within the aviation community.

The Challenge

Pilots in this advisor’s network had unmanaged 401(k) accounts, and the advisor lacked the infrastructure to provide oversight. This left significant planning opportunities on the table and created a gap in service that limited both client trust and potential referrals.

The Solution

The advisor partnered with Absolute Capital’s Workplace Investment Manager (W.I.N.) platform to unlock access to these accounts. With W.I.N., the advisor was able to:

• Seamlessly integrate management of these held-away accounts.
• Incorporate a billing engine that debits directly from the 401(k) account.
• Provide tailored financial strategies aligned with the pilots’ unique goals.
• Streamline oversight with a compliant, scalable solution.

The Results

This partnership led to transformative outcomes:

• Increased Client Trust: Pilots referred colleagues within their network, expanding the advisor’s reach.
• AUM Growth: Significant increases in assets under management due to proactive 401(k) planning.
• Niche Expertise: The advisor became a sought-after professional for aviation professionals, setting a blueprint for targeting specialized markets.

Today, this advisor’s practice thrives, serving aviation professionals with tailored financial strategies and a reputation for delivering value.

Why Managing Workplace Retirement Accounts Matters

Workplace retirement accounts often represent a significant portion of a client’s financial portfolio. By managing these assets, advisors can offer holistic financial planning, demonstrating a deeper commitment to their clients’ financial well-being. Additionally, integrating these accounts into the client’s overall financial plan allows for new fee-based revenue opportunities for your practice.

Managing workplace accounts also:

• Aligns advisors with clients’ long-term goals.
• Reduces fragmentation in financial management.
• Improves advisors’ ability to deliver comprehensive advice.

How Absolute Capital Makes This Possible

• Provides platform access to manage your clients’ 401(k), 403(b) and 457 accounts
• No client credentials needed
• Risk-aligns account allocations to client profile
• Automates all trading
• Provides direct fee withdrawal

With Absolute Capital, advisors can actively manage workplace accounts with an industry specialist.

Bringing It All Together: Why Absolute Capital?

For over two decades, Absolute Capital has been a trusted partner to advisors. Unlike other solutions, our W.I.N. platform avoids practices like client password sharing, ensuring that all interactions align with the intentions of employer-sponsored plans.

By choosing Absolute Capital, you’re choosing a partner built by advisors, for advisors. Our process-led approach for plan research and custodial interfaces ensures you’re not just adopting a technology access solution but transforming the way you serve your clients.

---