Absolute Capital Featured in Financial Planning: Don’t Wait For Rollovers, Ask to Manage Client 401(k)s Now
April 18, 2025
Absolute Capital Featured in Financial Planning: Don’t Wait For Rollovers, Ask to Manage Client 401(k)s Now
Far too often, 401(k), 403(b), and 457 accounts held with a client’s current employer are left on the sidelines of holistic financial planning. Not because they should be, but because of persistent misconceptions.
In a newly published piece for Financial Planning, Absolute Capital CEO Brenden Gebben tackles this common blind spot head-on, explaining why held-away workplace retirement accounts represent one of the biggest untapped opportunities for modern advisory firms.
Key Takeaways:
- The myth: Advisors can’t manage workplace retirement accounts until rollover.
- The reality: Over 100,000 retirement plans allow for professional, in-plan third-party management while the client is still working.
- The opportunity: Clients benefit from aligned, risk-adjusted portfolios and ongoing oversight. Advisors deepen relationships, improve outcomes, and grow their book.
Where to begin:
- Start with your existing clients. Ask where they (and their spouses) work.
- Determine plan eligibility for in-plan management (hint: the right platform partner can help).
- Offer to bring the account into the broader strategy, without requiring movement or disruption.
The execution:
Gebben emphasizes the importance of choosing a secure, scalable platform that:
- Works directly with plan custodians
- Supports transparent billing directly from the account
- Enables advisors to manage assets without client credentials
- Aligns with data security and privacy standards
Why It Matters:
This article underscores a growing shift in advisor mindset: toward truly comprehensive planning that includes all of a client’s assets, even those held away. For advisors ready to differentiate, deepen value, and drive meaningful growth, held-away workplace accounts aren’t a side note, they’re a frontier.
Read the Article
Absolute Capital Featured in Financial Planning: Don’t Wait For Rollovers, Ask to Manage Client 401(k)s Now
Far too often, 401(k), 403(b), and 457 accounts held with a client’s current employer are left on the sidelines of holistic financial planning. Not because they should be, but because of persistent misconceptions.
In a newly published piece for Financial Planning, Absolute Capital CEO Brenden Gebben tackles this common blind spot head-on, explaining why held-away workplace retirement accounts represent one of the biggest untapped opportunities for modern advisory firms.
Key Takeaways:
- The myth: Advisors can’t manage workplace retirement accounts until rollover.
- The reality: Over 100,000 retirement plans allow for professional, in-plan third-party management while the client is still working.
- The opportunity: Clients benefit from aligned, risk-adjusted portfolios and ongoing oversight. Advisors deepen relationships, improve outcomes, and grow their book.
Where to begin:
- Start with your existing clients. Ask where they (and their spouses) work.
- Determine plan eligibility for in-plan management (hint: the right platform partner can help).
- Offer to bring the account into the broader strategy, without requiring movement or disruption.
The execution:
Gebben emphasizes the importance of choosing a secure, scalable platform that:
- Works directly with plan custodians
- Supports transparent billing directly from the account
- Enables advisors to manage assets without client credentials
- Aligns with data security and privacy standards
Why It Matters:
This article underscores a growing shift in advisor mindset: toward truly comprehensive planning that includes all of a client’s assets, even those held away. For advisors ready to differentiate, deepen value, and drive meaningful growth, held-away workplace accounts aren’t a side note, they’re a frontier.
Read the Article
